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Benefits


Live tracking makes your event or club activity come alive like never before. Unveil the drama, the tactics and the decisive moments generating excitement and insight for everyone involved. Live tracking provides information that allows event organizers, participants, race officials and jury to make better and more qualified decisions improving the quality of events. Use live tracking to make better events and improve the value of the event to spectators, participants, event organizers, media and sponsors.

Key benefits


For spectators

At last spectators have the chance to be seated on first row and live the excitement of racing that previously took place outside the eye of the spectator. Whether onsite or hooked up via the Internet the spectator has the complete overview of the competition, and a stream of refined information and analyses that gives him the opportunity to dig in and explore the decisive details of the race. Live tracking conveys the event in a way that is both intuitive and rich allowing enthusiasts as well as outsiders to understand the competition in a way never possible before. Fans, friends and family have a chance to follow the event and feel close.

This is an amazing site. The only issue I have is that I stay up all night watching the racing. My wife is away at the moment so I can sit in bed and watch the racing. If she was home I would have to be a good boy go to sleep and watch the replays in the morning which is never as good as watching live. Well done.
Kevin Robertson. Volvo ISAF Youth Worlds 2008

For participants

While in action the participants are busy racing but when the race is over the tracking data gives them an excellent platform for analyzing the race and sharing and comparing with competitors.
Furthermore, the rich and intuitive visualization of the event that the tracking offers opens up his sport to the outside world and allows fans and outsiders to understand and appreciate the drama of the sport.

TracTrac is in my opinion a media revolution for sailing and a great tool to watch and learn about sailing. Besides that, it has been a great tool to evaluate races and find out exactly what and when I took key decisions in my racing. It has put life into our sport like nothing else has been able to in the last couple of decades.
Jonas Høgh-Christensen, World Champion 2009, Finn Class

For coaches

The ability of the live tracking to visualize key moments allows the coach to analyze the race and facilitates more qualified feedback to the competitor. Live tracking offers a very intuitive and illustrative support for communicating key points of the race between coach and athlete. Furthermore, the advanced analytical module reveals a long range of race data and parameters that allows for in-depth evaluation of performance.

For race organizers

The advanced live tracking system makes organizing better e the vents easier. Monitoring the races and always having an updated view of the progress of the event facilitates the work of the race organisation. During the event the system can automatically generate mark rounding tables and result list alleviating the race organisation and freeing up human resources in the event organization. Knowing where all boats are at any time also improves the safety of the event considerably. Furthermore, the race committee has instant access to data on the course outlay that assists the race committee in optimally laying the course. Also, tracking data is frequently evaluated to support more qualified jury decisions.

Volvo Ocean Race used Trac Trac for all our tracking of in-port races as well as some of our offshore tracking throughout 2008-2009. We had only positive experiences with using the system and the service level, skills and enthusiasm from the Trac Trac management was excellent!
Knut Frostad - CEO Volvo Ocean Race

Media

The challenge of media of covering an event with participants moving over large areas outside of sight of anyone wanting to follow the event is alleviated by the real time presentation of the event that the tracking offers. The reporter will know exactly what happened, when and where making for better understanding, more qualified reporting and more engaged journalists.

Through TracTrac's live coverage at the Laser Radial European Championships I could see how the contest was developing moment by moment. One great advantage was that by the time the sailors returned to shore, I could ask them the right questions to get the best possible story. Once you've experienced watching a regatta with live tracking, you feel blind without it.
Andy Rice, www.SailJuice.com, Professional sailing journalist

Sponsors

Live tracking makes an excellent platform for sponsors. With live tracking, the sponsor is placed right in the middle of the action and right at the point of interest of the viewer benefiting from being positively associated with the action of the event. Moreover, live tracking has very long retention times i.e. users stick around for a long time increasing the value for the sponsor.



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